Directorzone

The newspaper business: pop-ups

Published by Ronan Bryan on September 19, 2016, 12:40 am in Promotion, Blog post

IMAGE: courtesy of Numis

 

Impulsively, I paid £2 for my copy of the first “New European” anti-Brexit newspaper in early July. Although I didn’t find the content or presentation very attractive, its good to hear that – against the odds – the paper has 60,000 daily readers across the UK and is now selling in other European countries.


For more information about the pop-up newspaper business model and Archant (DZ profile) the Norwich-based publisher behind the “New European”, see:


Fast Response to ‘Brexit’ News: A Pop-Up Paper Finds Success in Britain / International New York Times