Company Directory / Smidsy Ltd. (Blaze)

Business Description

"Blaze creates products to help bikers and cyclists be safe on the road at night.

We are Blaze and we create the ultimate products for urban cyclists. To start with, we reimagined the bike light.

Blaze began by tackling arguably the biggest problem for city cyclists; being caught in the blind spot. Our innovative lights also have a laser that projects the symbol of a bike down onto the road ahead. They give the cyclist a presence out of their usually small footprint, helping to prevent drivers ahead from turning across their path.

It is a simple idea and a very big problem, hence the excitement – have a google! Blaze has had incredible, ongoing and incoming press attention, featuring in The Times, Telegraph, BBC, New York Times, Wired, Sky News etc. Founder Emily has won various entrepreneurial accolades and the company has to date raised 2 successful rounds of Seed Investment, with current interest from some very big names.

We launched Blaze on Kickstarter, wanting to raise £25K in a month, we smashed through our target in less than 5 days, going on to be 210% funded.

Emily Brooke, Founder & CEO

Investment: PEMBROKE VCT, Seed Investors - ENTREPRENEUR FIRST, INDEX VENTURES, LOCALGLOBE, Richard Branson.

January 11, 2017
We are extremely happy to announce that Blaze Laserlights will start to be trialled on New York’s Citi Bike bike share bicycles from January 2017. Huge thanks to our team, Motivate, Citi Bike and everyone who has supported us since we started this journey on Kickstarter back in 2012.

March 30, 2015
Blaze has secured funding worth £1m from a consortium led by Pembroke VCT plc , with support from investors including the Branson family. Other backers in the consortium include the chairman of Dr Martens and the founder of Lepe Partners.

In 2014 Brooke raised £55,000 for the launch of Blaze via Kickstarter."

Registered Address

The Green House
Cambridge Heath Road
London
E2 9DA

Contact Details

Key Data

Sector
3722 Durable Household Products
Company Number
07831245
Type
Private Limited Company
Company Age
7 years
Incorporated
November 1, 2011
Status
Active
Nature of Business
32300 - Manufacture of sports goods
Year End
March 31
Accounts Due
December 31, 2019
Latest Accounts
March 31, 2018