Company Directory / Oka Direct Limited (OKA)

Business Description

"British luxury furniture and home accessories sourced with an eye for beauty, comfort and unique style.

OKA is a British luxury furniture and home accessories retailer sourced with an eye for beauty, comfort and unique style.

OKA was launched in 1999 after co-founder Annabel Astor struggled to find what she wanted in the furniture and homewares market in the UK whilst decorating a house in Florida. Getting together with her sister in law Sue Jones and friend Lucinda Waterhouse, they set up OKA to fill the ‘gap’ in the UK market designing and sourcing beautiful furniture and accessories of exceptional quality at affordable prices.

The business has evolved from a mail order catalogue set up by three founders selling rattan accessories for the home to a fully multi-channel business driving sales across mail order, retail stores and online with an established interior design and trade service. With over 230 employees the business now has a fully structured management team operating its own fulfilment and distribution centre with in-house call centre.

The product range has evolved to include everything for the home to include dining tables to chairs, upholstered furniture to beds and bedside tables, tableware and glassware, lighting and cushions and throws, as well as a range of outdoor furniture, which can be delivered worldwide.

Sunday Times. January 7, 2018:
Financials: is on course to earn underlying profits of about £4m on £30m turnover this year.
Investment: INVESTINDUSTRIAL, is believed to have paid more than £40m for Oka. Investindustrial, founded by Andrea Bonomi, a scion of the famous Italian industrial family, plans to expand Oka into America and sell more online. It targets upmarket brands and owns companies including the Italian shoe firm Sergio Rossi and pushchair maker Chicco. It plans a sale of Aston Martin, maker of 007’s car, which it co-owns with Kuwaiti investors. The sale will net a windfall for its owners, who include the Asprey jewellery family, the former Lloyds Bank chairman Sir Victor Blank and the investment office run by relatives of the James Bond creator Ian Fleming.


Parsons Green

Abingdon, Oxfordshire
Bath, Somerset
Broadway, Worcestershire
Edgbaston, Birmingham
Froxfield, Wiltshire
Guildford, Surrey (2018)
Harrogate, Yorkshire
Knutsford, Cheshire
Marlow, Buckinghamshire
Saffron Walden, Essex
Sunninghill, Berkshire
Tunbridge Wells, Kent

OUTLETS: South Godstone + Abingdon"

Registered Address

170 Brook Drive
Milton Park
OX14 4SD

Contact Details

Key Data

3726 Furnishings
Company Number
Private Limited Company
Company Age
20 years
March 1, 1999
Nature of Business
47910 - Retail sale via mail order houses or via Internet
Year End
December 31
Accounts Due
September 30, 2020
Latest Accounts
December 29, 2018