Company Directory / Metail Limited

Business Description

"A few years ago, our CEO, Tom Adeyoola, knew that his girlfriend loved clothes shopping. He also knew that if you were shopping online it became a lot less fun and a lot more annoying. After a while Tom decided to try and find a way to help his girlfriend (now wife) love shopping online as well as in store.

Why couldn’t you tell a website a few simple measurements and enjoy an experience focused on how you want to look instead of how some model looks? After Tom teamed up with our co-founder and ‘R&D Guru’ Duncan Robertson, the two started to look at the problem using breakthroughs in advanced computer vision technology from Cambridge University. And so Metail was born, back in 2008.

Since then our team has grown from two to about sixty. We spent a lot of time in Cambridge, developing an R&D partnership with the University, working away in silence while we made our technology better and better.

With an expanding team (including 10 PHDs) and over $20 million in funding, we see a future where the ‘MeModel’ is everyone’s trusted guide in online experiences involving your body.

2008 - company founded + Seed funding secured from friends and family
2009 - …first body visualisation prototype is developed and Patent filed
2010 - additional seed funding + first member of staff
2011 - Facebook private beta launch –gained over 4,000 users
2012 - launches with Clothing at Tesco Warehouse; Shop Direct Group (the UK’s largest online retailer) in the UK; Zalando Germany (Europe’s fastest growing clothing retailer)
2013 - extends to South America with Dafiti launch (Brazil’s e-commerce giant); Asia with Asian telecoms giant SingTel; £2.6m growth funding round
2014 - First USA patent; new London Office; $12m of funding, bringing total to $20m.
2015 - partners with House of Holland; plus sized retailer Evans in the UK and USA; Little Mistress in the UK; Dafiti; The Aditya Birla Group for India’s premium online fashion destination
2016 - one of the first 30 companies to be involved in the Tech City UK Upscale Program.
• Microsoft Accelerator program with $500k in Azure Cloud credits
• partners with the Monaco Blue, Germany; Benit arm of Korea's fourth largest conglomerate, Kolon; The Sunday Times, Maserati 100 list as an industry disruptor; 6th in the 2017 IP League table; launches with Australia's fastest growing online retailer, Princess Polly; City AM and Mischon De Reya's Leap 100 list of fast growing businesses"

Registered Address

50 St. Andrews Street

Contact Details

Key Data

5371 Apparel Retailers
Company Number
Private Limited Company
Company Age
11 years
December 3, 2007
Nature of Business
62012 - Business and domestic software development
Year End
December 31
Accounts Due
September 30, 2019
Latest Accounts
December 31, 2017

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